booking is not as good as expected. So airline will reduce the price to fill up their seats.
(operating cost does not change a lot with 1 more passanger onboard, but they can earn revenue for 1 more passanger)
原帖由 edhong 於 2007-4-2 21:25 發表
sorry seemed a silly question : i discover that the price of air-ticket is always change, as below example, i checked last week is $6864, and last few weeks is $7116. and i checked that tonight, ...
Yield management, also known as Revenue Management, is the process of understanding, anticipating and reacting to consumer behaviour in order to maximize revenue or profits. Firms that engage in yield management usually use computer yield management systems to do so. The Internet has greatly facilitated this process. Other terms to describe this process are revenue optimization and demand management. Yield management can result in price discrimination, where a firm charges customers consuming otherwise identical goods or services a different price for doing so.
