[新車落地]Arriva Durham Relaunch

Arriva North East Durham Relaunch
包括將Durham路線重組
並以VIVA之名重新包裝
並將部分新車投入服務

但事實上巴士車身亦無特別的宣傳
依然有不少舊車行走
以普通乘客角度
今次推廣根本做唔到震撼的效果

去相先
最矚目的新車
SCANIA
and
Volvo B7TL/ALX400
(同係新車落地,
Go NorthEast批B7TL配Wright車身感覺明顯醒目得多)
MPD
配有高背座位的內籠...

Arriva NorthEast had relaunched its service in late July,
new buses have entered service
including Scania, MPD and B7TL/ALX400 body.
The revised service is branded as VIVA.

But for me,
I don't think it is a successful marking campaign
as the relaunch did not have a 'bang' effect,
at least, i did not see any buses carries
any special livery for the relaunch.

Photos:
All are new buses
Scania
Volvo B7TL /ALX400
(not looking as smart as GoNorthEast's Wright B7TL)
and
MPD
(featurin high back seatings)

[ Last edited by ksmbh on 2005-8-13 at 04:04 ]

cond''

Why the "ARRIVA serving the North East" wordings disappeared on the buses (offside and nearside)??

perhaps some interesting decorations or promotion wordings may apply on them??

[ Last edited by DD2113 on 2005-8-13 at 15:04 ]

Question on the ALX400 bodied double decker....

The bus looks strange but smart...
Is it fitted with a low-height body?
The destination-screen looks very small...

[ref=337062]DD2113[/ref]  在 2005-8-13 01:57 PM 發表:

Why the "ARRIVA serving the North East" wordings disappeared on the buses (offside and nearside)??

perhaps some interesting decorations or promotion wordings may apply on them??

[  ...

actually, starting from last year, most Arriva buses started deleteing the word 'serving xxxx', the very first area I can see this happen was the North West.